Introducing our Reinforced Brand Protection Offer
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Our brand protection offer now offers even more incredible support to safeguard your brand’s reputation.
In this blog, we explore the main ways in which you can protect your brand against current threats with our sparkling updated product offer. By proactively staying ahead of cyber threats with this module, you’ll be better equipped to tackle each new cyber threat head-on and protect your intellectual property rights.
Interested in our brand protection series? Learn why cyber attacks are targeting your brand:
- Brand Protection 101
- 11 Brand Protection Strategies You Need to Implement Today
- Dispelling Brand Protection Software Myths [Plus Reporting Tips for Your Board]
- How CISOs Can Better Manage Brand Protection [Social Media Cyber Edition]
Now, let’s uncover what exactly you can expect from an enhanced brand protection strategy, with CybelAngel’s proactive Brand Protection module, to stay one step ahead.
Why a comprehensive brand protection strategy matters
For as long as brands have been around, there’s been an inherent tension between healthy impersonation and safeguarding the brand’s value and identity. For example the long-standing “cola wars” between Coca-Cola and Pepsi went too far in 2006 when a secretary at Coca-Cola’s global headquarters was arrested for stealing a secret new product and attempting to sell it to Pepsi for $1.5 million. The incident was resolved and reported by Pepsi to the FBI.
But today trademark infringement fights look a little different 18 years later. Established brands have to protect their competitive edge from bad actors online.
A 2024 report indicates that 87% of companies recognize website impersonation as a major issue, with 69% admitting to having experienced such cyberattacks against their own websites. Despite this, only 6% of brands surveyed claim to have effective solutions to combat these impersonation threats.
However, that is not all.
Last year, cybercriminals earned over an estimated $1 billion from impersonation scams, highlighting the huge financial losses involved in brand impersonation (not counting reputational damage).
This is why we are launching our reinforced Brand Protection offer to make it possible to have more control so you can shield your brand from all forms of impersonation threats.
More comprehensive monitoring of brand abuse
Businesses don’t like negative publicity related to cyber attacks for good reason.
But without a consistent brand protection strategy, you can quickly encounter:
- Fraudulent sites that subtly copy your domain and hurt your businesses brand image.
- Lost customer trust over widespread phishing on social media platforms
- Stakeholders in your executive team who are concerned by potential financial losses
- Mobile apps that abuse your trademark infringement rights across the app store
The above is a mere drop in the water- there are many cybersecurity concerns when it comes to safeguarding and fostering your brand’s reputation online.
Through cutting-edge techniques of active and passive monitoring, we are able to detect, monitor, and take down malicious domain names, fake accounts, and fraudulent mobile apps, to keep your brand secure. With these enhancements, you can now access our clearcut brand protection offer.
Let’s take a look at what these updates look like.
Detect social media impersonation
Maintaining a strong brand online presence on social media is key for building trust.
That’s why we’ve boosted our Brand Protection module capabilities to now:
- Detect fake social media accounts and profiles threatening your brand portfolio
- Detect impersonation personas on socials that target your executives
- Monitor social media scams, the unauthorized use of your brand identity and fake content
- Prevent social engineering strategies that target your executive team and company’s reputation
With our comprehensive platform, you can efficiently transition to using these enhanced features today.
Identify domain abuse online
We’ve heard you that fake domain names are an enormous source of disruption for your end customers; from the loss of customer trust, market share, and financial losses that cost you much more in the longer run.
The upside of our enhanced Brand Protection module is our even more comprehensive coverage thanks to x1000 superior scanning capabilities.
Now it is even smoother to outsource catching fake domains as we:
- Use a combination of passive and active DNS techniques to protect your brand from impersonation across all TLDs and domain twists, fake and look-alike domain names leading to phishing, and more
- Have x4 superior alerting capabilities that allow you to detect alternate versions of legitimate domains that use inversion/split twists and subdomains
- Supply a comprehensive real time domain threat watchlist so you can keep an eye on your domain spoofing threatscape to proactively block dormant domains
Reduce take-down time
When it comes to take downs, every moment counts when your brand reputation is on the line.
That’s why we’ve designed our take down time to speedily audit your online vulnerabilities:
- Actionable incident reports that are alerted in the case of an MX server setup, an Intellectual Property assignment or content publication on a page
- 95% of malicious domains can be taken down by our remediation team, without your intervention for fuss free cybersecurity wins
Fewer team resources needed
Outsourcing effective brand protection means that you divert legal, marketing and SOC resources away from resolving and monitoring impersonation threats. With CybelAngel’s active and passive monitoring,it is now possible to save hours of effort that previously went into the manual authentication of potential threats.
Your team can now access the newly released Brand Protection module through the CybelAngel platform and begin monitoring today.
Do you have any comments from you or your team?
Connect and contact our team to chat about these new features. If you have any questions or feedback, we’d love to hear it.
Double up to safeguard your brand from dark web fraud
Now you can combine our Brand Protection and Dark Web Monitoring modules to shield your brand from links to malicious and fraudulent content (like counterfeit products, malicious ecommerce sites, leaked supply chain data etc.) on the dark web for even more comprehensive brand protection strategy.
You’ll benefit from the seamless active searching, scanning, and collection of data from dark web sources to identify potential cybersecurity threats and stolen information.
Your brand protection solution should safeguard your brand, not impede it
Our enhanced Brand Protection module makes it easy for strong brands like yours to focus on growth, protect your valuable assets, and increase brand value. Now you can seamlessly identify how to shield your brand from all forms of impersonation threats to tackle threats fast.
You can enjoy and test all new features as part of your existing subscription to CybelAngel using the CybelAngel Platform.
New to CybelAngel?
Book a meeting with one of our experts to detect potential cybercriminal potential threats to keep your brand integrity safe.