Whether you like or loathe it, social media is here to say with 62.3% of the world using it, and is causing major challenges for CISOs worldwide. Most impersonation and fraud occur on social media, where attackers have significantly improved at impersonating companies and top executives, making the role of CISOs in brand protection vital. […]
Read More… from How CISOs Can Better Manage Brand Protection [Social Media Cyber Edition]
The rise of brand disinformation. Impersonation. Faux profiles. Harassment online. Persistent scams. Phishing and Spoofing. Digital threats. Dark web blackmail campaigns. Damage to your brand’s online reputation…The list goes on. Brand protection software and monitoring tools are being fast tracked to conversations in the C-suite. What once was a more level playing field is now […]
Read More… from Dispelling Brand Protection Software Myths [Plus Reporting Tips for Your Board]
Online brand abuse is rising. So, what are some brand protection strategies that can counter this influx? Social media platforms like Facebook, Instagram, and TikTok, along with online marketplaces like Amazon and Shopify, help brand owners reach more people and boost their profits. But today, worldwide, luxury fashion houses are experiencing a rising tide of […]
Read More… from 11 Brand Protection Strategies You Need to Implement Today
Is brand protection the new high risk area for CISOs of world renowned brands? In the past, trademarks and copyrighting was enough, but today malicious brand threats are evolving at the speed of lighting. Nowadays, bad actors can attack your brand online in various ways, whether through social media impersonation or website spoofing (creating fake […]